Dedicated to bringing beauty and substance to our world, I help brands leave a memorable mark. Compelling brand identities, websites and graphic design that help you connect.
Edit Lohman • Branding & Art DirectionKindness and curiosity at the heart of every collaborative process
Kindness and curiosity at the heart of every collaborative process
I bring strategy, insight and craft together to shape thoughtful work, from first conversation to launch.
{Brand Identity}
A brand identity rooted in what sets your business apart. From concept and art direction to typography, colour and visual systems, I build thoughtful brands with a strong point of view and room to grow.
A brand identity rooted in what sets your business apart. From concept and art direction to typography, colour and visual systems, I build thoughtful brands with a strong point of view and room to grow.
{Websites}
Websites that bring brands to life. I shape each site from structure and visual design through to implementation, with speed, accessibility and ease of use considered throughout.
Websites that bring brands to life. I shape each site from structure and visual design through to implementation, with speed, accessibility and ease of use considered throughout.
{Art Direction}
A strong idea can guide every creative choice. I develop a project's visual language across imagery, typography, composition, motion and content, giving it a world of its own.
A strong idea can guide every creative choice. I develop a project's visual language across imagery, typography, composition, motion and content, giving it a world of its own.
{Graphic Design}
Graphic design for digital and print, from publications and campaigns to presentations, social content and everyday brand materials. Each piece is made to work on its own and sit naturally within the wider brand.
Graphic design for digital and print, from publications and campaigns to presentations, social content and everyday brand materials. Each piece is made to work on its own and sit naturally within the wider brand.
From focused design work to larger brand and digital projects, each collaboration is shaped around what the project needs.
Good design starts with asking good questions. I develop a deep understanding of your product, company, and customers.
I stay curious about how the world is changing, what people value and what draws them in, then look for the qualities that make your business its own. That understanding shapes the choices that follow, from the tone of a brand to the details of its visual language.
I believe good design balances character, beauty and warmth: the familiar and the unexpected. It should feel of its time, yet have enough substance to last.
What you can expect
Direct and flexible collaboration
Open communication and sharp timelines
Strategic thinking before visual execution
Attention to detail from concept to launch
When a project calls for additional expertise, I collaborate with a trusted network of developers, photographers, writers and other creative specialists.
Kind words from clients
“We have been extremely happy with our collaboration with Edit. She works efficiently, communicates clearly, and responds quickly to changing needs. The quality of her work has consistently been excellent, and her reliability makes working together easy and seamless. I highly recommend her as a skilled and talented creative professional.”
Mikko Laitinen
Marketing Manager, Palloliitto
“We commissioned Edit to design our firm’s new website, and we’ve been really pleased with both the final result and the smooth design process. Edit came up with many brilliant ideas, both visually and content-wise, and showed a great ability to understand the nature of our architectural work.”
Atte Aaltonen
Designer and Communications Manager, Avarrus Architects
“Working with Edit is exceptionally smooth, pleasant, and efficient. With strong professional expertise and a fantastic visual eye, Edit transforms the initial ideas into an aesthetic, functional, and polished whole that is, in itself, a striking work of art. She listens closely, gets to the heart of things, and brings to life what you may not yet know how to put into words. Her approach combines intuition, courage, broad creativity, and a genuine passion for what she does.”
Marjukka Laurola
Organisational Psychologist
“Edit is a great person to work with, and our collaboration has always been smooth and easy. She proactively suggests ideas to strengthen our clients’ visual style and is excellent at bringing them to life. She is always looking to develop her craft and the results we deliver for clients, which I really appreciate as an Account Manager. Team members describe Edit as proactive, collaborative and full of ideas and I completely agree.”
Saana Rantala
Account Manager, Grapevine
“Working with Edit has been an absolute pleasure. I gave her quite free hands, sharing mainly the feeling I wanted the project to convey, and she translated that into a design that exceeded my expectations, while always delivering on time, responding quickly, and being exceptionally friendly and service-oriented. I can recommend her warmly and highly.”
